Over the last couple of years, I sent out 200+ personalised emails on Diwali day to wish friends and family. It was done using the DiwaliMailer PHP script that I hacked up in 2004, and then ported it to Ruby to be used in the subsequent years.
Everybody does not check email as frequently as we do. Ergo, the medium of communication had to be different this year. One word - SMS.
Then again, SMS messages get quite impersonal when you compose a generic one and send it to everyone listed in your mobile phonebook. Nah, not my style. If emails can be personalised, why not SMS!
A quick search led to me to an article that explained how to send SMS using Ruby on Mac OS
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